Headline Writer Job Description : A good headline will entice the reader to read the entire article. It should be provocative and tell the reader what it is they want to learn by reading the story. A vivid imagination is an asset, because truth telling isn't your job.
I'm being facetious of course, but some headlines seem to fit that description. This article for instance is entitled, Agriculture Industry Opposes Green Shift.
As you read the short article, you quickly see that while the industry certainly has voiced their concerns about the plan, they were not actually closed to a conversation about it. In fact, they were grateful to have been heard.
Despite his concerns, Friesen says he was still pleased the Liberal MP's came to speak to the industry.
"I think it was a positive thing that they came here and are prepared to listen to the farm leaders across Canada and they are prepared to back and to analyze where they could improve (the plan) for agriculture", he says.
Which leads me to an observation. The work the Liberal party is doing on this plan, including going across the country meeting with various industries as well as the general public, may reap more dividends than we are currently seeing reported in the news.
Only time will tell of course, but given that the Con's have no credible plan of their own and I've seen no real evidence of them consulting with anyone, (except of course big oil), I wonder what other sectors are expecting or even really know about their plan?